Outsource Blogging Tasks and Focus on What You Love

This title is nice… however, our original working title was “Screw It” and Outsource Energy-Sucking Blogging Tasks—Focus on What You Love Instead! Explore more on delegating or outsourcing unwanted tasks.

Picture this: It’s 2 a.m., you’re bleary-eyed in your favorite sweatpants, clutching a mug of questionable coffee. You’re endlessly scrolling through stock image websites searching for the perfect photo that doesn’t scream “awkward office staging” or “cringeworthy cliché.” Despite combing through hundreds of options, the closest contender still feels like the difference between a perfectionist’s masterpiece and an amateur’s first attempt. Sound familiar? Don’t worry—you’re not alone if you’ve been caught in these moments. Many entrepreneurs and small business owners find themselves bogged down in tasks they don’t enjoy or excel at, all while their passions (and energy) take a backseat. 

Here’s the hard truth—you don’t have to do it all for your blog to grow and thrive. Outsourcing blogging tasks could be the game-changer your strategy needs to empower you, reclaim your time, and significantly boost your blog’s impact and return on investment (ROI). This article isn’t just about hiring help; it’s about knowing when and what to outsource so you can focus on what you truly love and feel more capable in your journey. I’m currently struggling with this concept. My passion is writing. However, the technical side of the task is draining, and trying to get everything 100% right won’t happen if I go it alone. Imagine the relief of not having to worry about every single aspect of your blog, but instead, being able to focus on your passion and build your dream blog.

Identifying Your Strengths and Weaknesses

Before diving into how to outsource blogging tasks, take a moment to evaluate your strengths and weaknesses. Here’s a simple exercise to get started:

1. Make Two Lists:

• What You Love Doing: Writing passionate posts? Strategizing growth plans? Stick to your strengths.
• What You Struggle With: Technical website fixes? Social media scheduling? Recognize the areas that drain you.

2. Evaluate ROI for Your Time: Is spending 10 hours trying to perfect one design worth pulling you away from creating high-value content? Probably not. Your time has value, and spending it wisely is crucial for success.

I learned this the hard way when I spent an entire weekend obsessing over graphic design for my blog. Fast-forward to outsourcing this task, and not only did my visuals improve, but it also liberated me from the constraints of time and focus, allowing me to create engaging content instead. The result? More content published, higher traffic, and a sense of liberation and empowerment. Outsourcing can give you back control over your time and energy, allowing you to steer your blog in the desired direction.

Common Blogging Projects or Tasks to Outsource

Here’s where outsourcing shines. Some tasks are time-consuming or require specialized skills, making them perfect candidates for delegating. Let’s break it down: Content Writing, SEO, Social Media Management, Graphic Design, Website Maintenance, and more. These are all tasks that, when outsourced, can free up your time and energy for the things you truly love about blogging.

1. Content Writing

Don’t enjoy crafting every blog post yourself? Hire talented freelance writers to help. Platforms like Upwork and Fiverr are teeming with skilled creators who can capture your brand’s voice while ensuring consistent publishing.

2. SEO

Optimizing for search engines requires continuous learning to keep up with trends. SEO specialists can help improve your blog’s ranking through keyword research, meta tags, and link-building strategies.

✅ Pro tip: Analyze blogs like Neil Patel’s for SEO-driven outsourcing strategies.

3. Social Media Management

Social media accounts tied to your blog require frequent updates. Imagine creating months’ worth of content in a couple of hours while someone else handles daily posting and responses. Outsource this, and you’ll save weeks.

4. Graphic Design

No more blurry Pinterest pin images or mediocre infographics! A skilled designer elevates your blog’s aesthetic. Leaving visuals to an expert can transform your audience’s perception of your brand.

5. Website Maintenance

Do you hate dealing with broken plugins or page speed issues? Outsource web maintenance to ensure your blog remains functional without the headaches of debugging problems yourself.

Determining Your Outsourcing Budget

Outsourcing doesn’t mean breaking the bank—it’s about investing strategically. Here’s how to approach it:

• Focus on ROI: If improving SEO generates 25% more organic traffic or outsourcing one blog post boosts lead generation, the extra cost is often worth it.
• Calculate Costs Against Returns:
  – Organic traffic increases
  – Leads or sales directly tied to blog efforts
  – Time saved (used for high-impact growth tasks)

For instance, according to HubSpot, businesses that outsource blog content creation see a 78% increase in lead generation.

Tools for Finding and Managing Outsourcing Partners

Leverage technology to make outsourcing simpler and more efficient. Here are some popular tools and third-party providers:

• Freelance Platforms:
  – Upwork
  – Fiverr
  – Toptal (for specialized work)

• Project Management Tools:
  – Trello
  – Asana
  – Notion

• Communication and Feedback:
  – Slack
  – Loom (for recorded feedback)
  – Google Workspace

These tools streamline collaboration and ensure a smooth working relationship with freelancers.

Real-Life Examples of Successful Outsourcing

Here’s where I share an honest laugh with you. Early in my marketing career, I outsourced social media management to a design team but forgot to provide clear guidelines. Imagine my surprise when my visuals were not on brand, off images, and poor written copy about unrelated topics. Lesson learned: always communicate expectations!

On the flip side, after collaborating with a skilled SEO expert, my blog’s organic traffic surged by 32% within two months. Taking your stagnant email list and outsourcing can increase the number of subscribers. Outsourcing, done right, works wonders. If you’re ready to see similar results, consider your outsourcing options and feel hopeful about the growth and success that could be waiting for you. I’d love to hear about your outsourcing experiences and their impact on your blogging journey. Let’s share our experiences and insights and build a community.

Addressing Common Concerns and Risks

It’s natural to have hesitations when outsourcing. Here’s how to overcome common challenges:

1. Quality Control:

• Provide clear briefs and brand guidelines upfront.
• Ask for portfolios or previous work samples before hiring.

2. Communication Barriers:

• Choose partners in compatible time zones.
• Use tools like Slack or Zoom for regular check-ins.

3. Security and Confidentiality:

• Use contracts outlining confidentiality agreements.
• Share only the information required to complete tasks.

4. Cost Overruns:

• Set clear project parameters and fixed-price agreements to avoid unexpected expenses.

ROI Metrics to Track Success

How do you know your outsourcing efforts are worth it? Here are key metrics to measure ROI:

• Organic Traffic: Have your blog visits increased since hiring an SEO expert?
• Conversion Rates: Are more readers turning into paying customers or leads?
• Engagement Metrics: Are social shares and comments growing over time?
• Time Savings: Have you been able to allocate more time to high-value activities?
• Feedback: Gather user reviews and subscriber feedback to refine your approach.

Reclaim Your Time and Watch Your Blog Thrive

Strategic outsourcing is less about “passing off work” and more about reclaiming your time to focus on what drives your passion and your blog’s growth. From unleashing your writing creativity to analyzing engagement metrics, outsourcing allows you to transform your blogging efforts into a well-oiled machine.

Want to take the leap but need guidance? Schedule a free consultation today, and we’ll show you how outsourcing can revolutionize how you blog. In this consultation, we’ll discuss your blogging goals, identify potential areas for outsourcing, and provide personalized advice on how to get started.